Our Team
ROC-STEADY FOOD BROKERAGE
Our Team
Our dedicated professional staff, with extensive industry expertise, delivers exceptional sales growth to our valued client partners and the highest level of service to our customers.
In 1990, following his industry debut as a broker for a large Greater New York/Metro market brokerage, Rocco founded Roc-Steady & Associates, continuing his passion for the food service industry and commitment to strategic selling. Rocco continues to represent a select group of quality manufacturers to food service, retail and restaurant customers through numerous distribution channels. His strategic approach assists clients with recommendations for product development, packaging specifications, and placement assuring maximum sales growth. Over the past 30 years, Rocco has cultivated strong relationships with his valued client partners and distributor network, ensuring continued success in market growth and distribution. Rocco earned a Bachelor of Science degree in Food Service Management from Montclair State University and participates in numerous industry trade groups.
Joe brings 30 years of Food Industry experience to Roc-Steady, having served as its Sales Manager since 2017. Prior to joining Roc-Steady, Joe served as Sales Manager for Hansel n Gretel Brands for 25-years. His career customer list reads like a Food Industry “Who’s who” from Jetro Corporate, to Jetro/Restaurant Depot, and many more. As Sales Manager, Joe works hand in hand with Rocco providing expeditious client solutions and furthering exponential growth for our clients.
Lisa joined Roc-Steady & Associates in 2010 after spending 25 years as an account executive/inside sales supervisor for Watson’s Quality Food Products. Her vast knowledge of the food service industry helps our company secure new business and most importantly, she continuously improves results for our clients. She is an integral part of the sales team, assisting Rocco and Joe in furthering the company’s sales efforts, and her commitment to client-service is exceptional.